Founder Elyse Kaye, was in search of creating engaging social content, optimizing SEO on Google, developing a website integrated quiz, and promoting weekly newsletters. She wanted to create an impact for Bloom Bras on all facets of the web.
I suggested and designed enticing Facebook and Instagram ads. Also, researched keywords for Google analytics that promoted Bloom Bras on the top search suggestion. Lastly, I scheduled a clickable newsletter for weekly email blasts.
Developed Instagram and Facebook graphics with scheduling software Planoly
Segmented a/b testing to 10,000 recipients on platform Klaviyo; resulting in 10% increase in click-through
Used Shopify to strengthen our SEO, along with developing new blogs
Spearheaded the brand's COVID-19 response and pandemic give back program leading to over 500 bras donated to healthcare workers.