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Bloom Bras
Goals:
Founder Elyse Kaye, was in search of creating engaging social content, optimizing SEO on Google, developing a website integrated quiz, and promoting weekly newsletters. She wanted to create an impact for Bloom Bras on all facets of the web.
Execution:
I suggested and designed enticing Facebook and Instagram ads. Also, researched keywords for Google analytics that promoted Bloom Bras on the top search suggestion. Lastly, I scheduled a clickable newsletter for weekly email blasts.
![Social Reviews Graphic.jpg](https://static.wixstatic.com/media/094ed5_a4cc3a208247469eb9d225d36b9fbdae~mv2.jpg/v1/fill/w_969,h_327,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Social%20Reviews%20Graphic.jpg)
Developed Instagram and Facebook graphics with scheduling software Planoly
![bb.jpg](https://static.wixstatic.com/media/094ed5_387a2c32b2e141ecb859a07033cb977e~mv2.jpg/v1/fill/w_114,h_148,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/bb.jpg)
![Untitled-1-01.jpg](https://static.wixstatic.com/media/094ed5_6eb410a4112f46eb9ba0bb3fdc3f1162~mv2.jpg/v1/fill/w_114,h_148,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Untitled-1-01.jpg)
Segmented a/b testing to 10,000 recipients on platform Klaviyo; resulting in 10% increase in click-through
![Screen Shot 2020-04-03 at 10.34.14 AM.pn](https://static.wixstatic.com/media/094ed5_b626649e4d4041fb80fa583c99c316cb~mv2.png/v1/fill/w_48,h_26,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screen%20Shot%202020-04-03%20at%2010_34_14%20AM_pn.png)
Used Shopify to strengthen our SEO, along with developing new blogs
Spearheaded the brand's COVID-19 response and pandemic give back program leading to over 500 bras donated to healthcare workers.
![](https://static.wixstatic.com/media/094ed5_f03057cd224c4647bb614b451f0651edf000.jpg/v1/fill/w_56,h_120,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/094ed5_f03057cd224c4647bb614b451f0651edf000.jpg)
![BOGO Bloom Bras-05.jpg](https://static.wixstatic.com/media/094ed5_4fc45e2e592042c392f6cf1e06dfc251~mv2.jpg/v1/fill/w_114,h_114,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/BOGO%20Bloom%20Bras-05.jpg)
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